Toca Boca World Introduces 'Wicked: For Good' Features in Game

Exciting changes are coming to popular children's video game app "Toca Boca World", courtesy of "Wicked: For Good". This in-game collaboration with the eagerly awaited sequel film offers an innovative experience called "Be You, For Good". Starting from Nov. 25, the game will undergo a transformation, featuring wickedly delightful surprises inspired by elements of "Wicked: For Good".

This collaborative effort, designed by Spin Master-owned Swedish-game studio Toca Boca and Universal Products & Experiences, encourages players to explore, express, and assert themselves in a way that has never been done before. The game provides a unique space for tweens to navigate friendship, courage, and self-expression on their terms.

Moreover, "Toca Boca World" is one among dozens of brand collaborations that the "Wicked: For Good" team has organized in anticipation of the film's release. This particular collaboration is aimed at a vast younger audience. After all, the gaming app boasts nearly 60 million users globally.

Mathilda Engman, head of creative and brand at Toca Boca, shared her perspective on the collaboration saying, "This partnership, with its core focus on music, enables our players to explore courage, self-expression, and friendships in a fantastical but personal manner." Engman added that Wicked's themes resonate deeply with the way tweens engage and create within "Toca Boca World." The partnership underscores what Toca Boca has consistently stood for: celebrating the power of authenticity.