Vietnam-Thailand Horror Co-Production "The Bride" Gears Up for Global Launch

Skyline Media, a sales agent based in Vietnam, is preparing for the global launch of “The Bride,” a horror co-production by Vietnam and Thailand. The theatrical rollout of the film will begin with a premiere in Vietnam on August 29. Thongkham Films and Silver Moonlight Entertainment have produced the film, which has already secured distribution deals across different territories. Australia and New Zealand are set to release the film on the same date as Vietnam through Infinity Entertainment.

More theatrical deals for “The Bride” have been settled for Taiwan, North America, and Latin America, with the expected release in these territories in September. Thailand will be the last stop in the global theatrical rollout. The film tells the story of a young Vietnamese woman who gets engaged to her wealthy Thai boyfriend. Things take a scary turn while visiting his Thai hometown when she encounters an eerie bride after trying a traditional Thai wedding dress hiding ominous family secrets. Filming took place across Chiang Mai, Thailand, and Ho Chi Minh City, Vietnam, featuring a binational cast.

Skyline Media has orchestrated an ambitious strategy for the film’s global launch. After the Vietnam premiere on August 29, cinema openings in key territories will follow. Sequential releases across Asian markets will then take place, culminating with a grand theatrical finale in Thailand, the cultural birthplace of the story.

The film is a part of Skyline Media's strategy to present Vietnamese content globally. The company has expanded beyond borders with family drama “The Real Sister,” the highly grossing spiritual film “The Ancestral Home,” and others, reaching a wide international audience. The company plans to pitch "The Bride" to more buyers at the upcoming Asian Contents & Film Market (ACFM) in Busan in September.

Thongkham Films and Silver Moonlight Entertainment, producers of the film, have made a name for themselves in genre storytelling and international collaborations. They have been part of significant projects, including Netflix Original “The Maid,” Thailand-China co-production “The Lake,” and action-comedy “Kitty The Killer.” Skyline Media, with a reach in over 50 countries through 130-plus partnerships, continues its contribution to the Vietnamese and Southeast Asian cinema by serving as a sales agent for multiple regional titles.