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Spotify to test NFTs on artist pages

Artists will be able to promote and sell their own NFTs through their Spotify pages with the help of a new feature Music Ally’s streaming service is experimenting with.

Steve Aoki is among the artists featuring NFTs on their profiles.

Artists will be able to promote and sell their own NFTs through their Spotify pages with the help of a new feature Music Ally’s streaming service is experimenting with.

Only the subset of users within a certain geographical zone within the United States can access that particular feature. They can then scan past the music page and tap an NFT to bring up a larger image of an individual song.

A “Learn More” button causes them to go to the OpenSea NFT marketplace, where they can buy the NFT. At present, Spotify is not soliciting artists’ NFT income.

Steve Aoki and The Wombats are among the artists posting NFTs on their artist pages, a report noted in the latest news feed.

As with apps like Twitter and Instagram, Spotify has recently begun testing out different types of engagement through NFTs.

Twitter released the ability for premium users to utilize NFTs as profile photos in January; Instagram is reportedly also testing out the ability for users to feature NFTs on their pages.

What are NFTs?

NFTs are often used to represent digital assets or collectibles. Because they are unique, they can be used to track ownership and provenance of digital items. NFTs are created on blockchains using smart contracts.